Web Agency · Geneva · AI & AutomationYour website, powered by artificial intelligence
Studio Dahu's MCP (Model Context Protocol) tool transforms your Payload CMS into a conversational copilot. Create, edit, and optimize your pages, SEO, and media — simply by chatting. Say goodbye to complex dashboards, hello to multiplied productivity.
Why teams are switching to *MCP*
The *Model Context Protocol* revolution
The Model Context Protocol redefines the relationship between humans and content management systems. Designed by Anthropic and deployed by Studio Dahu on Payload CMS, the MCP allows an AI to understand the complete context of your website — its structure, content, metadata — to act with surgical precision.
Unlike generic chatbots, our MCP tool has native access to your database, your media library, and your SEO configuration. It doesn't just suggest: it *executes*.
What is the *Model Context Protocol*?
The Model Context Protocol (MCP) is an open standard that allows AI assistants to connect directly to professional tools — databases, CMSs, APIs. At Studio Dahu, we implemented it to create the first truly actionable AI webmaster tool on the Swiss market.
Why it's different from classic "AI plugins"
- Real-time access: the AI reads and writes in your CMS, not in an isolated sandbox
- Concrete actions: page creation, image upload, metadata modification — not just generated text
- Persistent context: the AI memorizes your editorial guidelines, your tone, your SEO constraints
- Full traceability: every action is logged, reversible, documented
"The MCP doesn't replace the webmaster. It transforms them into a conductor, allowing them to steer strategically while the AI executes at the speed of light."
Our custom development approach ensures that every MCP instance is calibrated to your specific needs — business vocabulary, publishing rules, validation workflows.
Four superpowers of MCP
Conversational content management
Create, reorganize, and publish pages and articles through simple dialogue. "Write a service page about technical SEO audits in Geneva" — done.
Automated and optimized SEO
Generation of titles, meta descriptions, schema.org tags, and internal linking suggestions based on your existing architecture.
AI media and images
Upload, AI generation, automatic cropping, alt text optimized for accessibility and SEO — all through natural language.
Translation & internationalization
Translate your entire website with a single command. Locale management, localized slugs, hreflang tags — without touching a single line of code.
Concrete results on our projects
What MCP changes daily for our clients
Redirection in 30 seconds
A client restructured 200 URLs and created the corresponding 301 redirects in less than a minute — a task that would have taken 4 hours manually.
+340% editorial productivity
A real estate agency now publishes 12 property listings per day compared to 3 previously, with higher SEO quality and zero technical errors.
Zero duplicate content
The MCP automatically detects content similarities, suggests rephrasing, and maintains semantic consistency across the entire site.
Automated newsletter
Selection of the week's best content, briefing writing, sending via Resend — the MCP drives the entire [marketing](/en/consulting) workflow.
*MCP* onboarding in 4 steps
Audit & calibration
We analyze your existing site, your editorial guidelines, and your SEO objectives. The MCP is configured with your specific business rules.
Secure connection
Integration with your Payload CMS instance via secure API. Granular permissions: the AI can only act within the perimeters you define.
30-minute training
No 200-page manual. A short session where you learn the essential commands — then you pilot on your own.
Continuous iteration
The MCP learns from your feedback and corrections. Over the weeks, its alignment with your vision refines automatically.
*Native* integrations
Payload CMS
Custom headless CMS, MongoDB/PostgreSQL database — the MCP reads and writes in real time.
DiscoverClaude (Anthropic)
Advanced language model with extended reasoning, ideal for complex content structuring tasks.
DiscoverGPT-4o / GPT-5
Creative generation, tone variations, nuanced multilingual adaptation for internationalization.
DiscoverGemini 2.5 Pro
Massive context window for analyzing large sites and synthesizing global SEO strategies.
DiscoverResend
High-performance email sending infrastructure — the MCP manages your newsletter campaigns with traceability.
Discovern8n
Advanced workflow orchestration: the MCP triggers multi-tool automations based on your rules.
DiscoverWhat our *early adopters* say
“I restructured the architecture of 47 pages of our corporate site in one hour, whereas it was estimated at three days of work. The MCP doesn't make mistakes with URLs, breaks nothing, and I can cancel everything if needed. It's controlled magic.”
The *MCP* in practice: a typical day
9:00 AM — "Analyze last week's SEO performance and propose 3 blog articles to fill semantic gaps."
9:05 AM — The MCP generates the brief, creates the three drafts in Payload with H2/H3 structure, optimized meta descriptions, and image suggestions.
11:30 AM — "Translate the Website Creation page into German and English, adapt the slugs."
11:32 AM — Pages published with correct hreflang tags, localized slugs, content adapted to target markets.
2:00 PM — "Generate a newsletter with our 3 latest articles and send it to the VIP list."
2:03 PM — Email written, validated in one click, sent via Resend with integrated open tracking.
Without the MCP?
Five different tools, twelve tabs, risk of error with every copy-paste, and half a day of repetitive work. With our AI webmaster tool, you regain strategic control over your digital presence.
Frequently asked questions about *MCP*
Ready
to
transform
your
*relationship*
with
the
web?
Un échange de 30 minutes, sans détour.
Join the first Swiss companies to run their websites with AI. Personalized, no-obligation demonstration — discover the MCP on your own data.
Book my MCP demo